In 2013, we conceived the 1st Livingstone international Cultural Arts Festival in partnership with the Zambia Tourism (ZTA). The ZTA are now hosting this festival annually in June. For 2019 the dates are 13-15 June.
The
publicity generated by The Livingstone Initiative in the domestic and international media has been far greater than we hoped for – National Geographic Traveller, The Sunday Times Travel Magazine, The Independent on Sunday, British Airways High Life Magazine SA, The BBC in the UK, BBC South Africa, Journeys magazine, The Zambezi Traveller and the inflight magazines of Proflight and South African Airlines, to
name just a few. The media has been hugely supportive of our work by helping us to achieve over US$ 500,000 worth of media coverage, across 78 countries around the world, with a reach of over 112 million readers.